Why I use crowdfunding for my new watch collection

by Alexander Burhans


I've always had a lot of ideas, especially when I've dealt intensively with a topic. Having ideas and then converting them into products has always been a great challenge that I was happy to take on.

But even if I have already implemented many projects, I could never be sure that customers would actually buy my products. 

In the past, I have had to stop and discard a lot of things because I did not reach enough people or because the product was not accepted. - This was also the case with some of my watches. 

BIG BAHN, a watch that is worn over the jacket, was a "flop".


As a small company cannot afford a market research institute that could provide the relevant analyzes, you have to have the courage to take the risk that every new development can also fail and all the work was in vain. In a watch production, this means hundreds if not thousands of individual parts were produced for the garbage. Quite apart from the energy and raw materials that were used up for nothing, you also lost a lot of time and money.


To minimize such losses and failures, crowdfunding is simply ideal!

For the customer it actually means nothing more than a kind of advance sale, in which he has a say and ultimately decides how many pieces of each model will be produced. 

For us it has the advantage that only the watch parts that are actually needed are made. In this way we avoid overproduction and incorrect production and can produce in a resource-saving manner.

Of course, this type of shopping requires a bit of patience from customers, but they belong to a select group who receive these special models at a greatly reduced price. In this case it means 20% sale at the normal retail price.

Would you like to take part in our new type of watch production? Then take a look at ours here Crowdfunding.

 Here goes to the new one collection